James is the founder and Co-CEO of Tend Health (alongside his wife Cecilia), one of New Zealands’s leading start ups. James was previously the Co-founder and Co-CEO of My Food Bag – NZ’s third largest food retailer at the time.
James has run the marketing, digital and finance teams of each start-up and is well versed in M&A transactions having led the sale processes for My Food Bag as well as the recent capital raises for Tend Health.
The father of three young children is also a mentor to young entrepreneurs from The Prince’s Trust, Jesse and Kawiti Waetford, guiding them as they grow and accelerate their business, Modern Rituals.
As a guest speaker, James has shared his vast business knowledge and experience with young people taking part in the trust’s Enterprise Programme.
Along with Cecilia, and as part of the Robinson Duo, James is a generous donor to He Kākano, the trust’s $2M seed fund for young entrepreneurs.